Published 2026-09-10
How to Write SEO-Friendly Content in Arabic and English
Bilingual SEO content is genuinely harder than writing one language well and translating it — here's why, and how to approach it properly.
Keyword research needs to happen twice
Arabic and English searchers often phrase the same need differently — a direct translation of an English keyword frequently isn't what Arabic speakers actually type into Google. Each language needs its own keyword research, not a translated list.
Tone differs, not just vocabulary
Natural Arabic marketing copy often reads differently in structure and formality than a literal translation of English marketing copy — content that's mechanically translated tends to read stiffly to native speakers.
Technical setup matters too
Proper hreflang tags, separate URLs per language and correct right-to-left formatting all affect how search engines understand and rank bilingual content — this is as much a technical concern as a writing one.
See how we approach bilingual content.